The Indian wedding industry is known to be the highest-grossing industry in the country! The last two years saw the worst hit to the wedding industry! But now things are back to normal and everyone related to the event industry looks forward to doing the best of their work in the coming wedding season. After two years of pandemic curbs, industry experts are expecting nearly 40 lakh weddings this year. Though, we would be seeing a change in the trends as Indian weddings will be back with a digital bang.
The huge size of the wedding industry has presented a field of opportunities for many other organizations that are into technology solutions and can help in transforming the wedding sector. As we all know that wedding is highly disorganized sector there is several challenges that to be addressed, at every stage. This is where technology comes in to make wedding planning easy by offering mediums catering to the diverse requirements of a typical Indian wedding, mostly by offering automation of various processes enhancing the convenience.
You would be surprised to know that the popular banquet halls in Gurgaon are now taking the help of technological mediums to not only increase their business but to offer an unforgettable experience to their clients. For instance, The Ritz, Gurgaon offers photobooths for digital pictures and they also use digital mediums to get more business as well.
Let’s see how technology is helping in the wedding industry…
Matchmaking Website taking the place of traditional ways
Everyone must be aware of those matrimony apps that made it easy for thousands of people to meet their soulmates. These apps as well as websites have offered a new edge to the traditional way of matchmaking, where you can seek a partner for life. Shaadi.com, Jeevansathi.com, Bharat Matrimony and so on have millions of users not only in India but also for the NRIs all around the world.
Vendor search over the Internet
There are numerous wedding planning apps as well as websites too that have so many wedding vendors listed on them making it easy for the clients to book them. Some of the popular ones are WedMeGood, ShaadiSaga, and WeddingBazaar which offers a long list of venues, photographers, makeup artists, bridal wear, groom wear, wedding planner and decorators catering services, dance choreographers, jewellery and accessories and so on from all parts of the country. These apps and websites have emerged as a one-stop solution for meeting all the requirements of a wedding.
e-Invites to save money and the environment
The pandemic situation in the last two years has taught us to be more digital as well as virtual to save ourselves from direct contact during those times. And now it has emerged as a boon to everyone! Being sustainable is something everyone is concerned about. When it comes to wedding invites, people are now going digital and sending e-invites and ditching the traditional invites designed on paper! All these invites made out of paper are a total waste of money and it harms our environment at the same time.
The digital invites or better known as the e-vites ar now being appreciated more because of being not only environment-friendly but pocket-friendly as well. The best part of digital invitations is that they are easy to share.
Use of drones to capture the special moments at the events
All weddings around the world hire a photographer as well as a videographer to capture all those special moments at the event. When we talk about wedding photography as well cinematography, it has evolved a lot. The traditional way of taking pictures has gotten advanced in the past ten years! The key highlight of the new era of wedding photography is the use of a drone to capture the essence of the gala time people have at the wedding! It takes shots from the bird’s eye view which makes it interesting! The introduction as well as the use of drones reflects the advancement of technology for enhancing the wedding experience. Drones provide a non-intrusive way of capturing pictures as well as videos by offering a large coverage area. Above all, capturing those special candid moments with a drone is way easier than capturing them using a normal camera and asking the guests to fake candid.
3D Design for the setup or décor of the wedding
You would be surprised to know how technology has taken over the wedding industry! The whole setup as well as the décor of an event sets the right vibe for the celebration. In the past, decorators used to just give the information about the setup and couples were just provided with a mental image of what their wedding would be like! Whereas, now they can see the setup beforehand via the 3D design of their setup! You will also be able to see the venue’s layouts and design. There are also 3D cameras that allow creating a 360-degree 3D tour of the venues as well!
Technology has taken over the wedding industry in numerous ways. People is inclined towards taking its help to make it easy to plan as well as making it more memorable! Be it photography or designing your invites, it’s the technology that adds that extra element to make it the most special time of your life!