Several options are available if you’re looking for lead generation software for your small business. Some of these include OptinMonster, Active Campaigns, Bitrix24, and Pardot. Each offers a different feature and price range, so comparing and reviewing features is essential before choosing one.
Lead generation software helps businesses to find potential clients as well as improve their internal processes like business IT solutions. Here are some of the best lead generation software:
1. OptinMonster
OptinMonster lets you create different types of campaigns, from basic WordPress popups to sophisticated slide-in forms. It also lets you create lightbox popups with targeted messages and content upgrades that increase conversions. You can also use full-screen welcome mats to show your products and social media profiles.
OptinMonster is affordable and flexible. It has a Basic plan that costs as little as two cups of coffee per month, but you only pay for the features you use. This is excellent news for small businesses. The software also offers advanced features like ad tracking and A/B testing.
2. Active Campaigns
Active Campaign is an excellent choice if you’re looking for a lead gene Active Campaign is an excellent choice. This cloud-based marketing suite helps you capture leads and convert them into sales. Its features include form builder tools and templates that help you create landing pages, surveys, quizzes, and call buttons. It also enables you to collect contact information and reduce cart abandonment.
This software is a complete marketing automation tool for small businesses, allowing you to collect leads and manage email campaigns. It also helps you segment your audience and engage them through automated SMS marketing. Its advanced features allow you to customize notifications to match prospects’ preferences. The software also allows you to schedule sales calls and meetings with prospects.
3. Bitrix24
Bitrix24 has impressive features, including the ability to create intelligent web forms for your website. These forms can include files for contact information, company information, and quotes or invoice requests. Bitrix24 also has a website builder for the easy creation of landing pages. It also offers CRM integration.
Bitrix24 is a full-featured CRM, allowing you to manage your leads, messages, and contacts easily. It also includes email marketing and social networking tools. With the help of Bitrix24, you can quickly build a list of leads and nurture it with a wide range of strategies.
4. Pardot
The Pardot platform combines email management, marketing automation, and landing page design tools into one powerful suite. The software also provides detailed analytics and ROI reporting.
With the help of Pardot’s marketing automation tools, you can create effective marketing campaigns and close more sales. It lets you quickly identify and nurture your best leads and send them emails based on triggers. It can also track a customer’s entire customer history, which helps you better manage your marketing efforts.
5. Aero Leads
Aero Leads is small-business lead generation software that helps you generate leads and nurture them into customers. Its Google Chrome extension provides you with detailed prospect profiles. You can also export your prospect information to leading CRM tools like HubSpot and MailChimp. Aero Leads offers custom export services, too.
It allows you to set up landing pages, conduct A/B testing, set up email automation, and track the performance of individual emails sent to leads. You can create campaigns quickly with its campaign builder and can add your custom images.
6. Sweep Widget
Sweep Widget is a cloud-based tool that allows small businesses to run contests and collect email addresses. The software allows businesses to create custom forms that allow employees to create surveys, polls, and questionnaires. They can also set up tiered milestone contests with instant rewards and track competition entries.
Sweep Widget has several advanced features, including fraud protection that blocks cheaters. It also has a user management system that allows users to select winners manually and disqualify users. It also lets users export their data to CSV files. The program is perfect for small businesses and blogs and is also available for enterprise clients.
7. Calendar
Calendly is a calendar for booking appointments. When potential clients book appointments, their contact information will be stored in Calendly. Users can then export their Calendly contacts to a company database. Calendly also has a customizable booking form that allows users to ask questions with either written text or checkboxes.
It also syncs with your calendar, allowing you to schedule meetings, sales calls, and demo requests. You can even add a link to Calendly to your email signature. Another feature of Calendly is the ability to send follow-ups automatically, and draft thank you notes. This feature is beneficial for lead generation.
