Are you advertising your business on Instagram? Yes? Good!
Instagram is very popular with businesses because it helps increase traffic and sales in addition to raising awareness of your goods and services faster than a lot of other marketing channels. Instagram is the most engaging platform online, home to the most active online buyers worldwide.
So, how can your company take advantage of the advantages of organic Instagram marketing? Read on and get to know a few proven techniques that can help improve the popularity of any company on Instagram.
Create a consistent profile across multiple social media networks.
The first step is to create a username for your account. An ideal name could combine your brand name and niche, such as the first and second half, respectively. Most importantly, make sure you also use the same username across other social networks. This will help users identify your brand quickly. Your profile picture can be your brand logo with a standard caption. And yeah, include your website URL in your bio. It’s a clickable link – so you’ll get a lot of visitors to your site when you do the basics correctly.
The next step is to start posting images on your Instagram account and integrate them with your Facebook and Twitter accounts to get your other network followers on your Instagram account.
Post share-worthy content
Did you know that share-worthy content gets the maximum user engagement on Instagram (even on other social media channels)? Okay, share-worthy means exciting and valuable content to the audience. But wait. Promotional content of your products or services is not the only thing to post on your account. Come up with a mix of ideas that include your business offers, consider the interest and location of your audience, and, based on that, develop your content posting strategy.
Popular ideas for business-related posts include press releases, video teasers of an upcoming product, offers, behind-the-scenes photos of your team, your office space and the manufacturing process.
Use relevant hashtags
Like keywords on Google, hashtags help potential buyers find your images in one common place.
There are many hashtag options you could think of keeping in mind related to your industry and your target audience.
For example, if you are a small business targeting domestic buyers, including location-based hashtags like #Alabama, #Naples and #Bradford could help improve your reach in your area.
If your services are catered to an international audience, including your industry could be the best choice. Some examples include #Travel, #Fitness, #Health and #Food.
Use tracking tools to know the numbers.
Lastly, use tracking tools for your account to track your users’ responses to your ads and your campaign’s success.
Final words
Brands like Starbucks and Air Asia started from scratch and developed a massive following on Instagram. Here’s what: it all comes down to getting the people’s attention and keeping them engaged. We hope the strategies above will help you to plan your Instagram marketing campaign well to buy Indian Instagram followers and likes and, of course, more sales. I wish you good luck.
