TikTok marketing is extremely crucial to sustaining the audience’s mind. To make a mark on the platform and outshine everyone, it is imperative to perform competitor analysis on TikTok.
Especially with TikTok being such a massive social media platform, getting the desired attention is way more crucial. To understand your competitors better and establish a strong baseline, you can use the TikTok profile viewer and perform better competitor analysis.
That being said, without any ado, let’s delve deeper and explore how to perform competitor analysis on TikTok. Buckle up, guys! We are about to depart!
How To Do Competitor Analysis On Tiktok: 4 Quick Steps
Step 1: Identify Your Competitors
The basic and important step to performing competitive analysis is to find your competitors. Always remember your competitors from regular operations and online will be different. For example, a competitor who is extremely tough offline may not have a strong TikTok presence. So, you have to pick your battles wisely to have clear contenders. Okay, how will you find the right one? First, search by using related
- Popular terms
- Keywords
- Hashtags
Check what comes first and compile a list of top competitors on the platform. And you are good to go!
Step 2: Track Performance Metrics
Once you find your rivals on the platform, the next step is to track their basic metrics. Recording their performance metrics depicts how well their content resonated and how engaged they were. These are the metrics you should keep track of:
- Likes
- Comments
- Views
- Followers
- Shares
- Reach
- Engagement rate
To make it no sweat, you can take advantage of the TikTok viewer to monitor your competitors without worrying about your identity on the platform. Additionally, you can analyze your competitor’s evolution by monitoring their progress from the start for a comprehensive understanding.
Step 3: Analyze Content Strategy
Now that you have an idea of basic metrics, it’s high time to delve deeper into their content strategy. That means you have to view their videos, note posting frequency, video duration, content formats, topics they covered, and information they provided. Through this, you can get a clearer picture of their strategy and what makes them the best. Plus, you can know whether their content is
- Memes-related
- Promotion-oriented
- Educational or inspirational
- Trending or challenge
Not only this, but you can also learn much more and optimize your plan of action to make your brand successful on the platform.
Step 4: Keep A Keen Eye On Engagement Strategy
Since you’ve analyzed the competitor’s content strategy, you have to observe your competitor’s engagement approach. You have to look at what type of content reaps higher engagement and what doesn’t. Importantly, know what they do to interact with the audience and how they engage with them. As this is a crucial step, if you fail to do so, the whole effort will be scratching the surface and go unnoticed. Hence, keep your eyes peeled on your contender’s engagement strategy to optimize your approach.
4 Amazing Benefits Of Performing Competitor Analysis On TikTok
⭐ Identifying Competitors
Doing a competitor analysis furnishes you with a realistic idea of your competitors. Since TikTok is an overly crowded space, it helps you find your potential contenders. Doing so gets you a deeper understanding of their strengths and weaknesses. In turn, you can create high-value TikToks that keep you ahead of the competition.
⭐ Improved Product And Services
As you get a comprehensive view of your competitor’s strengths and weaknesses, you can improve your product or service and attract potential customers. That way, you can turn your competitor’s audience into yours and tap new market opportunities.
⭐ Set Performance Benchmarks
Whether you are a startup or an established company, with competitive analysis, you can unlock and analyze data that depicts how clients view your business. You can set performance benchmarks, clearly understand your brand performance, and thrive on TikTok.
⭐ Develop USP (Unique Selling Point)
Through competitive analysis, you’ll get deeper insights into what other companies define as their “why.” When you jot down your competitors USP’s, you’ll have a firm grasp that helps you optimize your unique selling point and create a win-win situation.
To Wrap It Up
And that’s how you perform competitive analysis on TikTok! With the help of the listed steps, perform better competitor analysis and stay ahead of the curve. Additionally, be open to new tactics and keep on working to beat your competitors on the platform.
As a bonus, you learned the benefits of doing competitive analysis on TikTok, such as identifying competitors, improving products and services, setting performance benchmarks, and developing unique selling points. So, it’s time to get the lead out and outpace the competition on TikTok!
To recap,
Step 1: Identify Your Competitors
Step 2: Track Performance Metrics
Step 3: Analyze Content Strategy
Step 4: Keep A Keen Eye On Engagement Strategy
Best of luck:-)
