The meta tags that appear in a web page’s HTML code are known as meta keywords. These meta keywords tell the search engines about the content of a web page. These meta keywords are different from the regular keywords because these keywords appear in the source code of the web page. While selecting the meta keywords of your website, you should be very careful. These keywords should reflect the content of your web page. In the past, meta keywords played a vital role in ranking a website. Nowadays, search engines are not giving enough importance to them. Anyhow, we can’t deny the importance of these meta keywords because without these meta keywords, search engines don’t get an idea about the content of your website. Here, we will discuss five types of meta keywords that you should use for your business website.
Title Tag:
It is the first HTML element which tells the search engines what your web page is about. The title tag is also important from the visitor’s point of view. Its reason is that the title tag appears in the search results. Therefore, the title tag of your web page should be interesting and intriguing because this title tag can increase the CTR of your website. While creating the web page’s title tag, you should keep in mind some essential things. First, your title tag should not exceed 60 characters. You should add words like ‘How to’, ‘Best’ and ‘Tips’ etc., to make your title tag compelling. You should focus on the long-tail keywords in the title tag. A long-tail keyword means that your title tag should contain more than four words. At the start of the title tag, you should include your targeted or main keyword. You should try to include a unique title tag on every website page.
Meta Description:
It is also an essential HTML element because it sums up the content on your web page. The search engines show this meta description in the search results below the title tag. Now, Google is not considering meta description as a ranking factor, but like the title tag, the meta description can also increase the CTR of your website. Its reason is that with the help of a meta description, you can summarise your web page’s content. Google has also made an update about the meta description of the web page. Now, Google has decided that it will show only 160 characters. In the past, Google was showing 300 plus characters. Therefore, you should try to summarize your message in 160 characters only. While creating a meta description of your web page, you should remember some essential tips. You should not add duplicate meta descriptions. There should be a clear CTA in your meta description. You should add your targeted keywords in the meta description. As we discuss the business website, you can add discount offers in the meta description. When you add discount offers in the meta description, you will make it compelling.
Alternative Text Tag:
We must use images in the web posts to make these posts compelling and intriguing for the readers. After adding the images, most people don’t add alternative text tags to these images. As a result, search engines ignore their images. Its reason is that search engines can’t read images. When they can’t read images, they can’t get an idea whether these images are relevant to the content. To tell the search engines that these images are relevant to the content of your web page, you should try to add alternative text tags. These alternative text tags should be relevant to your focused keywords. When you add alternative text tags in the images, search engines consider that you have added relevant visual content to your post. Moreover, these alternative text tags will also provide an idea about the content of the images to the search engines. As a result, search engines will also show these images in their search results.
Robots Meta Tag:
After uploading the web pages, to the index, these web pages are also a real challenge for the website owners. The robot’s meta tag will signal to the search engines whether they have to index these web pages or not. With the help of robots meta tags, you can provide four types of information. First is known as ‘Follow’. If you enable it, Google will follow all the links in your web posts. The second is known as the ‘Index’. If you enable it, Google will index the whole web page. The third is known as ‘No-Follow’. If you enable it, Google will not follow the web page and all the links that are present on this web page. Fourth is known as ‘No-Index’. If you enable it, you signal to the search engines that you don’t want to index your web pages. You can place these tags in the head section of your web page.
Header Tags:
You can also use header tags in your web posts. These header tags provide an idea about the most important information in your web post. Google gives importance to those websites that use header tags on their web pages than those that write the content in the form of a giant paragraph. Its reason is that if you create content as a giant paragraph, your content will not be interesting to the audience. As a result, this will increase the bounce rate of your website. On the other hand, if you use header tags, you divide
Author Bio:
Susan Wray is a professional author based in Manchester. She has completed her Bachelor’s Degree in Economics from the University of Manchester. She currently lives in the UK and works as a content writer at CheapEssayWritingUK. Her job role allows her to provide students with unique, high-quality, and inspiring PhD dissertation writing services on any subject. She loves to address writing issues related to the different subjects in her blogs.
